How Online Marketing Drives Offline Success
I ran across this cool info graphic today in my Google Reader. It come from KISSmetrics, an awesome web analytic company.
It provides some insight, analytics and case studies into why small, local services should use social media to increase sales…. Very good info.
Here is the graphic from the KISSmetric blog post:
New Blog on Wildfire’s Website
I added an update to the Wildfire Platform Blog on Caleb Clark’s presentation at Social Media Atlanta’s Innovation Panel. Check it out at:
http://www.wildfireplatform.com/blog/2010/11/social-media-innovations-panel/
Also, Meg Hasten, wrote a good bit on what she learned from Caleb’s talk. Read it at her blog or below:
“Invest in extensive tracking to understand your fanbase behavior so you can better incentivize them accordingly, said Caleb Clark (@wildfireplatform) from Mobilization Labs. Another great jewel from him was to always keep in mind that conversation, while vastly important, should always translate into action.” - Meg Hasten
I plan to add another blog post based on what Spike Jones said at the Social Fresh Conference on Monday. He had several quotes that really stuck with me and how I should perceive Social Media from a business standpoint. Hopefully, I can find some time to do that this weekend.
